This year, the Obama administration is trying to get uninsured Americans to sign up for Obamacare coverage by advertising on receipts at 7-Eleven stores.
The Department of Health and Human Services is promoting the federal exchange, HealthCare.gov, at the bottom of 7-Eleven receipts in an effort to reach the demographic that remains uninsured, the agency announced Thursday. HHS launched a partnership with PayNearMe — a company that provides electronic payment processing for cash payments.
The business allows people to make larger payments — they cite rent and utilities on their website — to participating businesses by allowing them to select the store online, print a barcode and take the “cash payment” to a store in exchange for a receipt. Those receipts will now feature an ad promoting HealthCare.gov, through the end of this open enrollment period on Feb. 15.
“We know that the populations we’re trying to reach, many of the uninsured are those who…are unbanked,” Burwell told press Thursday while launching the program at a Washington, D.C. 7-Eleven, according to The Washington Post. “Those are the people that PayNearMe reaches. We want to try and reach those populations.”
The Obama Administration hopes to reach the people that need Health Insurance the most.